Season 4: Enter Fender Guitar. Ok, now no matter what you say, you’ve got to agree that Fender is the industry icon. Fender is a household name and a venerable company known for building high quality guitars that their customers are proud to own. Fender builds a great product and shows enormous respect for their customers and the environment. However, Fender also recognizes that in order to remain relevant and on top, you can’t just sit still and bask in past successes. They must move forward and demonstrate that they are not just keeping up with the times, but rather they are a forward thinking company. That’s where Voyage Air comes in. We ARE the innovation leader. Fender is hip enough to recognize that fact and astute enough to do something about it. In a series of “secret meetings”, the Fender and Voyage Air senior staff met to discuss what we would build, how to build it, and how to protect the integrity and independence of each brand. The result? We agreed on a market test. Shark Tank brought their cameras in to witness Kevin and I negotiate the terms of the market test with Fender’s senior staff. The test will include a very limited run of a few hundred Fender Voyage Air Guitars placed in key retail stores around the country. No doubt these guitars will become instant collectibles!